The DMO puts small text files (known as cookies) onto your computer to collect information about how you use the site to ensure our website works properly and behaves as you would expect and to understand how we can improve the site for the benefit of all our visitors.

We use Google Analytics software to collect information about how you use this site. Google Analytics stores information about:

  • the pages you visit on the site
  • how long you spend on each of the pages
  • how you got to the site
  • what you click on while you’re visiting the site

We don’t collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are.

We don’t allow Google to use or share our analytics data.

Other cookies used by this site are classified as ‘strictly necessary’ under the relevant regulations[i] as these ensure that, for instance, searches are returned to you because a randomly generated number has been assigned to create a unique session for you.  Our website would not work without them.

Google Analytics





This lets us know if you’ve visited before, so we can count how many of our visitors are new to the site or to a certain page

2 years


This works with _utmc to calculate the average length of time you spend on the site

30 minutes


This works with _utmb to calculate when you close your browser

when you close your browser


This tells us how you reached the site (for example from another website or a search engine)

6 months


For more information on cookies visit and to learn how to opt out of Google Analytics go to Google tools.

[i] Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.